Wednesday, 28 March 2012

New Music - Yes Ma'ams: Fire Starter

In the last few days, the Yes Ma'ams announced via twitter that they would be unleashing their debut single via the web and that time has now come. Listen to the BANGER that is Fire Starter as well as my two pence after the jump:

Does the song dissappoint? Anything but! The song is a certified European smash. The shoreditch cool crowd will eat this up! A la Jason Derulo's single breathing, the song fuses elements of soulful house and dirty electro under accessible lyrics; a winning formula that is right on trend in generating the international interest that is vital to becoming a bankable staple. My advice? Shoot the visual as a priority, ready a UK radio / press promo tour and shop the song to a global lifestyle brand to increase band awareness.

*Adds to gym playlist

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